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Company Profile

Who We Are Guan Xeng Food Trading was set up in 1984 as a candies trader. At that time, the business of the sole proprietor just covered the local area only. As the business of the sole proprietor expanded, the proprietor has decided to incorporate a private limited company to take over the business of the sole proprietor. The Growth of Company On 14th October 1993, Guan Xeng Industries (M) Sdn. Bhd. was incorporated in Malaysia under the Companies Act 1965 to take over the business of Guan Xeng Food Trading. The Company commenced its operations in a double storey terrace shop house with the workforce of about 20 employees. In 1994, the business of the Company has been expanded to the whole Malaysia. In 1997, the business of the Company has been further expanded to overseas. As the result of the expansion, the management of the Company has decided to manufacture its own brand named candies. In 1998, the first hardboiled candy machine was brought into the production and Concord Vista Sdn Bhd has commenced its business as the manufacturing arm of the Companies whereas Guan Xeng Industries (M) Sdn Bhd as the marketing arm of the Companies. The Companies have shifted to a bigger working space in order to be in line with their expansion. When the candies' market running smoothly, the Companies had taken their second expansion plans as summarized below: In 2000, manufacturing of toffee candy has been brought into the production. In 2003, manufacturing of snack foods has been joined into the production. Currently, the principal activities of the Companies comprise the manufacturing, marketing and trading of confectionery products and the related. The Companies is operating in 4 units of semi-detached factory buildings covered 64,000 square feet with the workforce of about 120 employees. The main export market of the Companies covered Middle East, South Africa, Ghana, Indonesia, Australia, Taiwan, Singapore, Hong Kong, Germany, Poland, Greece, Spain, India and etc. With the steady growth of the Companies, the board of directors believe that the Companies will be able to maintain the competitive advantage of its current range of products and invest into new products to penetrate into new markets and expand the existing markets. The Board of Directors Mr. Chee Lye Huat, the managing director of the companies, is a successful entrepreneur with more than 20 years of experience and involvement in the field of candies and toys. He is credited of charting the growth of the Companies from a sole proprietor to a trading company and a manufacturing company. At present, he sets the overall strategic direction of the Companies.   Ms. Chee Fong Chin has more than 15 years of experience and involvement in the fields of candies and toys. She is currently responsible or the management information system of the Companies.   Both of their untiring and continual involvement in the Companies is sure to bring about improvements and progress to the Companies. The Production The Companies are equipped with the semi and fully automated machineries and the machineries are maintained by well trained supervisors. This has helped the Companies to face the stiff competitions from other dealers by reducing its production cost and increasing its productivity. The Companies are always continued to commit for the quality improvements in both products and services so as to improve the consumers’ confidence and to face the competitions from other dealers. Our Products Brand The Company has variety range of products which are marketed under the “RICO”, “GOOD BOY” and “HOMARK” brand name.   The major products o the Company are follows: i)   Candy Toys ii)   Hardboiled Candy iii)  Snack Foods iv)  Toffee Candy   Please refer to the product catalogue for more details.